If you’ve ever thought, “I want to start a podcast, but I don’t know where to begin,” you’re not alone — and you’re definitely not too late.
According to Demand Sage (2024), over 464 million people listen to podcasts globally, and that number is expected to hit 504 million by 2025. Closer home, podcast listenership in Africa is growing rapidly, with Nigeria ranking as one of the top podcast markets on the continent.
Why does this matter? Because entrepreneurs, professionals, coaches, pastors, and content creators are discovering that podcasting isn’t just a hobby — it’s a powerful tool to build brand awareness, share knowledge, reach targeted audiences, and sell services.
Whether you’re a:
- Business coach sharing success stories,
- Entrepreneur educating potential customers,
- Church leader reaching your congregation beyond Sunday,
- Or even a school running audio lessons for students…
A podcast can expand your influence far beyond your physical space.
Before you launch, here are 4 critical things to know:
- Know Your WhyAre you educating, entertaining, inspiring, or promoting your services? Clarity helps you stay consistent.
- Define Your Target AudienceWho are you speaking to? What are their pain points or interests?
- Invest in Basic ToolsYou don’t need expensive gear. A good microphone, quiet space, and free editing tools like Audacity or Anchor can get you started
- Learn the Format and FlowWill your podcast be interviews, solo talk, panel-style, or storytelling? Knowing this helps you structure your episodes.
At switch 24, we help you go from podcast idea to launch — confidently.
Our media expert coaching walk you through everything from content strategy to distribution.