It’s the start of a new year, and stories are flooding in from all directions. Each one seems important and grabs your attention. But how do you know which stories are really worth covering? As a reporter, it’s not just about finding stories—it’s about choosing the right ones that matter.
Here’s how I approach it:
➡️Understand Your Audience
I once wrote a story I thought was perfect, but it didn’t get the reaction I expected. I realized, if I didn’t understand what my readers cared about, I was missing the mark. So, the first step is to know your audience. What do they want to read about? Is it local news, global events, or topics like technology or health? Use analytics to see what people are talking about and what they’re searching for. This helps you pick the stories that matter most.
➡️Look for Fresh Angles
It’s easy to pick a story that’s trending, but everyone is already talking about it. The trick is to find something new. Once, I found a small, unnoticed detail in a bigger story, and it totally changed the angle of my report. Look for stories that haven’t been told, or find a fresh perspective. This makes your stories stand out and keeps them interesting.
➡️ Use Visuals to Tell the Story
When I first started reporting, a good headline and solid writing were enough. But now? Visuals are key. I once worked on a story where we added photos, infographics, and a video, and suddenly it took off. In 2025, combining strong writing with eye-catching visuals is a must. It helps your story get noticed and shared.
At the end of the day, a good story isn’t just about the facts—it’s about telling it in a way that connects with people. In 2025, the best stories won’t just inform; they’ll engage and inspire.